How important is a professional presentation when selling a house in Amsterdam?

Selling a house in Amsterdam: an exciting and intensive process for many Amsterdammers. The capital has a unique housing market. In such an environment, the difference between a quick sale and a property that remains on the market for months can often be traced back to one factor: presentation. But how important is professional presentation really when you want to sell your house in Amsterdam?

In this blog, we delve deeply into the subject. We discuss why presentation has a direct influence on the selling price, how buyers make choices, which resources are indispensable (such as photography, styling and video) and how Amstelland Makelaars takes care of everything for you.

Why presentation is essential when selling a house in Amsterdam

When you want to sell a house in Amsterdam, it is tempting to think that the location and the property itself are enough. After all, the city is popular, supply is often limited and many properties sell quickly. However, figures and experience show that a property that is presented professionally:

• Sells faster
• Sells for a higher price
• Attracts more serious viewers

The first impression online is decisive in this regard. Funda and social media are where potential buyers start their search. Research shows that you only have a few seconds to entice someone to click further. A well-thought-out presentation is therefore not a luxury, but a necessity. 

The behaviour of Amsterdam buyers

House hunters in Amsterdam are critical and well-informed. Buyers compare dozens of properties online before they even make an appointment to view them. They pay attention to:

• The quality of the photos: dark, crooked or blurry photos are disastrous.
• Completeness of information: missing details about ground lease, owners' association or energy label cause suspicion.
• Emotion and atmosphere: can the buyer see themselves living in this house?

Selling a house in Amsterdam therefore means that you are not only selling bricks and mortar, but above all a feeling, a dream and a vision of the future. Presentation plays a key role in this.

What do we mean by a professional presentation?

When selling a house in Amsterdam, it's all about the right presentation: several elements together tell the complete and convincing sales story of your home:

1. Home styling: small changes in décor, colour scheme and accessories can make a huge difference. Think neutral tones, a tidy interior and a smart layout. Styling creates calm and space, allowing photos to show the property to its best advantage.
2. Professional photography: good photos tell a story and show the property at its best. From light overview photos to detail shots that evoke atmosphere.
3. Video and 3D tours: more and more buyers are doing all their research online. A short video or virtual tour increases the chance that people will put your property at the top of their list of favourites.
4. Floor plans and 3D visualisations: buyers want to understand immediately how a property is laid out and what possibilities it offers. A clear floor plan prevents questions and increases interest.
5. Strong sales text: an attractive description that not only states the facts, but also appeals to emotion and the living experience. This is where our local knowledge comes in handy: we know exactly which neighbourhood-specific advantages are important to mention.
6. Optimal online visibility: publication on Funda, social media and our own network. With catchy texts, SEO optimisation and the correct use of hashtags, we also reach searchers outside the standard channels. 

The financial difference: presentation versus selling price

A frequently asked question when selling a house in Amsterdam is: does a professional presentation really yield more? The answer is a resounding yes. Practical experience shows that homes with a well-thought-out presentation sell for an average of 5 to 10% more than comparable homes without styling or professional photography.

In the Amsterdam market, that difference can quickly add up to tens of thousands of pounds. Consider a property priced at £600,000; a 5% higher selling price means an additional £30,000 in proceeds. This makes it clear that investing in presentation when selling a house in Amsterdam is not only smart, but also yields immediate financial benefits. 

he higher the purchase price, the more critical buyers become. A flawless presentation exudes confidence and professionalism. 

Why presentation is crucial in Amsterdam

Selling a house in Amsterdam requires a different approach than in many other cities. Amsterdam has a number of specific challenges and opportunities that make presentation particularly important:

• Many similar properties on offer: in neighbourhoods such as Oud-West or De Pijp, similar flats often come onto the market. Presentation determines which house stands out.
• Leasehold and legal particularities: buyers can be wary of leasehold. By presenting this clearly and attractively, we remove barriers and make selling a house in Amsterdam a lot easier.
• Expats and international buyers: this target group often buys remotely and relies heavily on online presentation. A property with a video and 3D tour is much more attractive to them.
• High prices and large investments: the higher the purchase price, the more critical buyers become. A flawless presentation exudes confidence and professionalism. 

How Amstelland Makelaars takes care of this for you

Selling a house in Amsterdam requires a customised approach. Amstelland Makelaars takes care of the entire process for you. We provide:

• Home styling by professionals: subtle adjustments that make your home more spacious, lighter and more attractive.
• High-quality photography and video: including drone footage for special properties.
• Attractive sales texts: tailored to the target group and optimised for online findability.
• Strong marketing campaigns: via Funda, our website, social media and our extensive network.
• Clear communication: we explain complex matters such as leasehold in understandable language, so that buyers gain confidence.

With us as your estate agent, you have a single point of contact who guides you step by step.

Presentation is the key to success

Selling a house in Amsterdam is much more than just placing an advertisement. Competition is fierce and buyers are critical. A professional presentation ensures a higher selling price, more interested parties and a faster transaction.

Do you want to sell your house in Amsterdam and make sure it stands out from the rest? Contact Amstelland Makelaars. We will ensure a flawless presentation and the best result.

Call us on 020 320 90 80 or email info@amstellandmakelaars.nl for a no-obligation consultation.